This Privacy Policy and its Addendum(s) (“Policy”) describe how Helios Chemicals (owned and managed by Helios Chemicals Sdn. Bhd.), its respective subsidiaries, affiliates, associated companies, and jointly controlled entities (collectively “Helios Chemicals”, “we”, “us” or “our”) collect, use, process and disclose your Personal Data through the use of Helios Chemicals’ products, web and mobile applications, and services globally (collectively “Helios Chemicals Services”) operated by Helios Chemicals.

This Policy applies to our consumers, Helios Chemicals Services users, agents, vendors, suppliers, partners, contractors, and service providers (collectively “you”, “your” or “yours”).

“Personal Data” is any information which can be used to identify you or from which you are identifiable. This includes but is not limited to your name, nationality, telephone number, bank and credit card details, email address, your image, government-issued identification numbers, biometric data, race, date of birth, marital status, religion, health information, vehicle and insurance information, employment information, and financial information.

We typically collect, use, disclose or otherwise process your Personal Data in accordance with this Policy with your consent, or in compliance with applicable laws, such as where:

• it is required for us to comply with legal requirements;
• it is required for us to enter into or perform a contract with you; and/or
• for our legitimate interests or the legitimate interests of any other persons, including but not limited to for the purposes set forth in this Policy.

Collection of Personal Data

We collect Personal Data about you in the following ways:

You Provide Your Personal Data to Us

• When you complete user profiles or registration forms, such as providing your name, contact information, and identification details.
• When you submit information for assessing your eligibility as a partner or customer.
• When you interact with our social media pages, such as providing your social media account ID and profile photo.
• When you participate in events organized by us, including submitting pictures, audio, or videos that may contain images of yourself.
• When you verify your identity through various means, such as social media logins or submission of selfie images.
• When you provide demographic information in surveys, such as age, gender, marital status, occupation, and income details of yourself or on behalf of your organization.

When You Use Helios Chemicals Services

• Personal Data may be collected through the normal operation or use of Helios Chemicals Services, including location information, feedback, ratings, transaction details, and information about your interaction with Helios Chemicals Services.
• Device information, such as hardware model, IP addresses, and GPS location, may also be collected.
• Personal data entered in messages using our in-app communication features.

From Other Sources

• Personal Data, including name, contact information, and identification details, may be obtained from other sources such as referral programs, business partners, credit bureaus, publicly available data, and marketing services providers.
• We also collect sensitive Personal Data, such as race, national ID information, religious beliefs, health data, and biometric data, in strict compliance with applicable laws and with your consent.

If you provide Personal Data of other individuals as representative of a person or an organization, such as family members, friends, colleagues, contractors and more, you represent and warrant that you have obtained their consent for the collection, use, and disclosure of their Personal Data as described in this Policy.

Please ensure that minors below 14 years old do not submit Personal Data to Helios Chemicals. If a minor’s Personal Data is disclosed to Helios Chemicals, you consent to the processing of their Personal Data and accept responsibility for their actions.

Use of Personal Data

We will use your Personal Data to provide, personalize, maintain, and improve Helios Chemicals Services. This includes using your Personal Data for the following purposes:

• Engaging with you and providing Helios Chemicals Services across our various business verticals.
• Creating, administering, and updating your account.
• Processing, managing, or verifying your eligibility for Helios Chemicals Services, promotions, rewards, and subscriptions with Helios Chemicals.
• Conducting due diligence checks and risk assessments.
• Verifying your identity and age when necessary.
• Validating your identity and processing payments.
• Offering, obtaining, providing, facilitating, or maintaining financing solutions.
• Tracking you or your organization’s spending behavior and detecting abnormal spending variations.
• Personalizing your Helios Chemicals Services experience, such as recommending relevant products and services, identifying your preferences, or personalizing your overall experience with Helios Chemicals.
• Making your experience more seamless, including automatically filling in your registration information across different Helios Chemicals Services or when participating in surveys.
• Performing internal operations necessary to provide Helios Chemicals Services, such as troubleshooting software issues, conducting data analysis, testing and research, and monitoring usage and activity trends.
• Protecting the security and integrity of Helios Chemicals Services and associated facilities or equipment.
• Enabling communications between our users.
• Inviting you to participate in surveys and studies.
• Fulfilling services to you as a data processor, where you have provided consent to the data controller (the organization from which you purchased goods or services) for Helios Chemicals to provide services on their behalf.

We may use the Personal Data we gathered for testing, research, analysis, and product development. This helps us understand your needs and preferences, safeguard your Personal Data, enhance the safety and security of Helios Chemicals Services, create new features, products, and services, and support the development of insurance and finance solutions.

Safety and Security

We prioritize the safety and security of Helios Chemicals Services and users by utilizing your data in the following ways:

• Conducting screenings on you before granting them access to Helios Chemicals Services.
• Verifying your identity when you log in to Helios Chemicals Services.
• Utilizing various data, including device information, location data, user profiles, and usage patterns, to prevent, detect, and combat fraud and unsafe activities.
• Monitoring compliance with Helios Chemicals’s Terms and Conditions and Policy to ensure adherence to safety standards.

User Support

We utilize Personal Data to address user support matters, which involves actions such as investigating and resolving concerns, enhancing our user support responses, responding to inquiries and feedback, and keeping you informed about the measures taken to address user support issues.

Legal Purposes

We may utilize the Personal Data we collect for legal purposes, including investigating and resolving claims or disputes, preventing and prosecuting crimes, and complying with legal obligations imposed by relevant authorities. We may also use your Personal Data based on the advice or requirements of our legal advisors or local and foreign authorities. This can involve complying with court orders, upholding our Terms and Conditions and agreements, and safeguarding our rights and property during legal proceedings.

Marketing Purposes

We may use your Personal Data to send you personalized marketing communications about products or services that may interest you, as well as promotions from Helios Chemicals’ partners, sponsors, and advertisers. This can include special offers, alerts, newsletters, updates, and invitations to events. We may communicate with you through various channels such as SMS, chat applications, push notifications, calls, and emails. If you no longer wish to receive such marketing communications, you can unsubscribe using the provided link in the email or message, or update your preferences in the app settings. Please note that even if you opt out of marketing communications, you may still receive service-related messages regarding your transactions.

Disclosure of Personal Data

We need to share Personal Data with various parties. These parties may include other users, third parties related to your use of Helios Chemicals Services, the owner of Helios Chemicals account that you may use, Helios Chemicals’ service providers and business partners, legal advisors and governmental authorities, and subsidiaries and affiliates.

In various business transactions such as acquisitions, sales, mergers, joint ventures, consolidation, restructuring, financing, or any other relevant activities, we may disclose your personal information to third parties. However, your Personal Data will still be bound by the obligations stated in any previously agreed-upon Privacy Notice.

Retention of Personal Data

We keep your Personal Data for the duration required to fulfill the purposes stated in this Policy, unless a longer retention period is mandated or permitted by law. Once your Personal Data is no longer necessary for the provision of services or the stated purposes, or if there is no legal or business justification to retain it, we take appropriate measures to erase, destroy, anonymize, or restrict access to and use of such Personal Data. This is done solely for compliance with this Privacy Notice, or for ensuring safety, security, fraud prevention, and detection, in accordance with the applicable legal requirements.

Cookies and Trackers

We may utilize cookies and similar tracking tools to enhance the functionality of our website. These tools enable us to:

• Offer you services such as the ability to communicate with our support team.
• Conduct website and mobile analytics.
• Enhance the relevance of advertisements you encounter.
• Safeguard against fraud and potential attacks on our websites and services.
• Promote and advertise Helios Chemicals products, as well as additional products and services provided by our partner companies.
• To achieve this, cookies and trackers assign a unique identifier to you, enabling us to record the websites you visit, duration of visibility for advertisements and IP Address.
• You have the option to block these tools using your web browser settings. However, please note that doing so might restrict your browsing experience and limit your access to certain features of Helios Chemicals Services.

Your Rights to Your Personal Data

In accordance with the law, you have certain rights regarding your Personal Data:

• You can inquire about how your Personal Data is being processed and request a copy of it.
• In some cases, you can ask for corrections or deletions of your Personal Data.
• In some cases, you can request restrictions on or object to the processing of your Personal Data.
• If we are processing your Personal Data based on your consent, you can withdraw your consent.
• You can request to receive or have your Personal Data transmitted to another organization in a machine-readable format.
• If your data privacy rights are violated or if you have suffered harm due to unlawful processing of your Personal Data, you can file a complaint with the appropriate data privacy authority.
• You always have the choice not to share your Personal Data with us. If you withdraw your consent or do not provide your Personal Data, it may prevent us from carrying out the necessary actions described in the “Use of Personal Data” section or limit your use of our apps and services.

If you choose to withdraw your consent, we may still be able to process your Personal Data to the extent permitted by law.

To ensure the validity of your requests, we will verify your identity and may require supporting information or documentation. Once verified, we will fulfill your request within the time frames specified by the law.

Changes to Privacy Policy

Helios Chemicals reserves the right to modify this Policy periodically. Any updated Policy will be effective once they are published on this Website. By accessing and using Helios Chemicals Services, you acknowledge and agree to be bound by the current version of Policy. It is advisable to regularly review this Policy to stay informed about the Privacy Policy that governs your use of Helios Chemicals Services.

Contact

If you have any inquiries about Helios Chemicals’ Privacy Policy or your Personal Data, please reach out to us via email at info@helioschemcials.com.